Israel's stunning creativity

ISRAEL will highlight innovation at its pavilion at Expo 2010 Shanghai along with exhibition on traditional Jewish culture. The country signed a participation contract with the Expo Organizer on November 12 and revealed the design of its pavilion which looks like two clasped hands.


The design symbolizes Israeli innovation and technology, said Irit Ben-Abba, Israel’s Commissioner-General for Expo 2010Israel’s slogan for the Expo is “Innovation for Better Life,” echoing the theme of the 2010 event, which is “Better City, Better Life,” saidBen-Abba.

“Israel constantly seeks to contribute a substantial share to the world’s leading innovations in art, science, literature and design, and we believe innovation will contribute to a better life,” Ben-Abba said after signing the contract in Shanghai.

She added that the 2,000-square meter pavilion could also represent the dialogue between humanity and nature, the earth and the sky, as well as the past and the future.

The pavilion consists of three areas: the Whispering Garden, the Hall of Light, and the Hall of Innovations. The Whispering Garden is an orchard that greets visitors as they enter the building.

Facilities will be installed to make the trees “whisper” in English and Chinese when visitors walk close to them, said Haim Z. Dotan, chief designer of the pavilion.

The Hall of Light includes a 15-meter screen that will show films highlighting the country’s technological achievements. The Hall of Innovation is the centerpiece of the pavilion.

An audiovisual show will allow visitors to hear from Israeli children, scientists, doctors and inventors via hundreds of screens. These Israelis will introduce themselves and share their hopes for the future.

The talks will be pre-recorded, Dotan said, but visitors will be able to hold a genuine conversation with Israeli people in the virtual Israel Pavilion at Expo Online.

Israel will spend about US$6 million on its Expo activities.